Toronto Maple Leafs dynamic rookie Auston Matthews has the 2nd most popular jersey in the NHL this season through the first three months. That puts him right behind Sidney Crosby of the Pittsburgh Penguins, who also had the highest-selling jersey of 2016 overall.
- Sidney Crosby, Pittsburgh Penguins
- Auston Matthews, Toronto Maple Leafs
- Patrick Kane, Chicago Blackhawks
- Jonathan Toews, Chicago Blackhawks
- Connor McDavid, Edmonton Oilers
- Henrik Lundqvist, New York Rangers
- Alexander Ovechkin, Washington Capitals
- Vladimir Tarasenko, St. Louis Blues
- Claude Giroux, Philadelphia Flyers
- Shayne Gostisbehere, Philadelphia Flyers
- Dylan Larkin, Detroit Red Wings
- Carey Price, Montreal Canadiens
- Rick Nash, New York Rangers
- Patrice Bergeron, Boston Bruins
- Ryan McDonagh, New York Rangers
