Ad prices plummet for Montreal Canadiens games
Montreal Gazette: Advertising rates for Montreal Canadiens games have plummeted due to audience fallout after the Habs’ lacklustre performance last season.
Quebec’s RDS and TVA Sports channels — owned by BCE Inc. and Quebecor Media Inc., respectively — saw advertisers pay rates based on 200,000 viewers per minute for the 25-54 age demographic.
That’s down from last fall’s initial viewership estimate of about 295,000 and 275,000 for RDS and TVA Sports, respectively.
Pricing for a 30-second ad placement this fall dropped 29 per cent to about $5,000 from roughly $7,000 last year as a result of the shift, Omnicom Media Group said.
Last month, TVA Sports announced revenues fell by 60 per cent for a net loss of $9.7 million in the second quarter.
TVA Sports will take another hit this year with Montreal expected to finish well out of a playoff spot.
Latest Erik Karlsson trade rumors
The Ottawa Sun: Speaking with defenceman Mark Borowiecki in a video on the club’s twitter feed late Monday and in a letter to fans that appeared in both newspapers Tuesday, Ottawa Senators’ owner Eugene Melnyk indicated the organization will undergo a full rebuild and while Erik Karlsson wasn’t mentioned his future remains in doubt.
The Senators stated in February they were going in a different direction but this is the first time anybody has used the word rebuild.
The talks to move Karlsson have been more active in recent weeks and the possibility remains he gets dealt before camp. It’s believed the Senators want forwards Mark Stone and Matt Duchene as part of the solution but those two will have to decide down the road if they want to be here.
