Toronto Maple Leafs star forward, Auston Matthews, has made a splash off the ice by signing a lucrative sponsorship deal with Prime Hydration, a burgeoning drink company co-founded by internet sensations KSI and Logan Paul.
The deal marks Matthews as the first NHL player to align with the popular brand, extending his influence beyond the rink and into entrepreneurial ventures alongside notable online personalities.
The sponsorship was unveiled amidst much anticipation, with Logan Paul dropping hints during an event in Toronto before the official announcement.
It’s a significant endorsement deal that not only amplifies Prime Hydration’s market presence but also underscores Matthews’ stature as a marketable athlete beyond the hockey realm.
Matthews, who is known for his sniping ability on the ice, discussed the new sponsorship deal, hinting at what he looks for in such partnerships.
This new alliance certainly depicts a trendy fusion between sports, entrepreneurship, and digital celebrity culture, reflecting the evolving dynamics of athlete endorsements in today’s digital age.